As part of Las Vegas’ branding efforts for their Centennial Celebration, The Road to Vegas Tour was created to bring “Vegas on the Road” to ten major “feeder” markets. RAZZLE Promotions partnered with Clear Channel Entertainment and the Las Vegas Visitor’s and Convention Authority (LVCVA) to manage key elements of the 6 week tour featuring the multi-platinum band Collective Soul & special guests Silvertide. Tour Sponsors included; BV Wines, Gibson Guitars, Rock Star Poker and Outback Steakhouse among others. RAZZLE provided entertainment in the form of in-house faux Casino’s, audio visual & lighting displays, on premise talent including Elvis impersonators, gaming dealers, & sponsor’s product ambassador’s and neon signage that rivaled those seen on the strip! After stops in New York, LA. Chicago. and Atlanta to name a few, the road led to Vegas where the Red Hot Chili Peppers and Weezer headlined the penultimate final Centennial Celebration on the 4th of July weekend.
Road to the World Series of Poker
Harrah’s Casino in Las Vegas hosted a Texas Hold ‘em seminar and tournament featuring poker superstar Phil Gordon. After a 2 hour interactive tutorial with Phil, the players were invited to meet and greet the poker legend before sitting down play in tournament and put their new knowledge to use. Players competed for a first prize of their choice: $10,000 cash or a seat at the 2006 World Series of Poker!
RAZZLE was retained to consult and coordinate the event.
Sin City Tour
RAZZLE Promotions provided gaming tables and craps, blackjack and poker dealer’s for this Retro Vegas VIP invitation-only promotional tour. The brand utilized these events to show appreciation to local program venues & loyal adult consumers of RJ Reynold’s flagship brand. Headliners were: The Eagles of Death Metal, Bucket of Weenies, DJ Swamp, & Louie The XIVth.
Tour stops included, Albuquerque, Grand Rapids, Richmond and Charlotte.
