OZZFEST XI
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Turn it up to 11!
In 2006 RAZZLE Promotions was on the road for the eleventh annual OZZFEST. Working in conjunction with Live Nation, RAZZLE provided transportation and a touring road crew that was responsible for activating one of the tours major sponsors. For 21 shows RAZZLE set up “Shop” in the VOD sponsor area near the second stage. The RAZZLE caravan carried multiple tents, customer kiosks, guitars for display and our own generators to keep the power going in the marketing area. The tour kicked off in Seattle in late June and 15,000 miles later called it a wrap and a success with the final show in West Palm Beach, Florida.
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| Kellogg's Drink n' Crunch |
| Razzle was on board to introduce The world’s first truly portable cereal - Kellogg’s Drink’ Crunch at Universities across the country. Tour stops included: Arizona State, Ohio University, Northeastern University, Boston University, Boston College, NYU, Fordham, Central Florida University and others. Our Tour Manager and Brand Ambassadors served up samples of the famous Kellogg’s cereals to students on their way to classes. |
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| Mobil High Endurance Tour |
| Razzle Drivers & Tour Manager’s piloted 4 wrapped Dodge Durango’s to almost 200 Wal-Mart Sales events during this three month tour. They hit the road & logged over 35,000 miles reaching destinations such as Miami, Phoenix, Boston, Seattle & up through Canada to Fairbanks, Alaska. In-Store Brand Ambassadors assisted consumers at each event & sales of Mobil Hi Endurance Motor Oil were given significant lift on these promotional days. |
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| Poppycock Popcorn Street & Mall Intercept |
StreetTeams intercepted commuters and the shoppers at local malls and enticed them with coupons & samples of the delicious treat.
Markets included: Atlanta, Orlando, Denver, San Diego, Jacksonville, San Antonio, Charlotte, Raleigh, Cincinnati, Salt Lake City, Miami, Boston, and Tampa |
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| The Dannon Frusion Near Store Program – Over 250 sampling events in: |
• Boston
• Buffalo
• Chicago
• Dallas
• Denver
• Detroit
• Houston |
• Los Angeles
• Miami
• Portland
• San Antonio
• San Diego
• Seattle |
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Revel - New Product Launch – Charlotte, NC
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| Test market introduction of new product at 23 events including NASCAR races; Coca Cola 600 and Nextel All Star Challenge, Charlotte Cobra’s games and Center City Music Festival. |
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Herdez Salsa Tour – Pacific Northwest
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This Ten week tour made stops at retail events and festivals including:
- Bite of Seattle
- Bite of Oregon
- Seafair in Seattle
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Lay’s Boston Invasion – May through November
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Guerilla and festival sampling in Massachusetts and Rhode Island.
Street Teams greeted the people of Boston for 6 consecutive weeks from Memorial Day though July 4th weekend. 8 large festivals/events on the schedule included:
- Fenway Park
- Gillette Stadium
- Newport Jazzfest
- Taste of Boston
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John Deere Mall Tour – staffing North Carolina events
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| Introduced the new 100 series of lawn tractors in Raleigh, NC and Charlotte, NC through detailed product information and sweeps and directed potential customers to “test drive” the tractors at local dealerships in their community. |
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