RAZZLE Promotions was called upon by Clear Channel Entertainment and Tweeter Home Entertainment Group to activate, manage and staff a new interactive destination concert lounge program. The lounges were unveiled to entertain fans at 35 concerts during the summer of 2004. The interactive lounges in Atlanta and Mansfield, MA allowed concert fans to experience High Definition Broadcasts on five plasma screens outfitted with the latest home theatre systems. New digital camera and audio technologies were also on display for patrons to try. The program featured ticket upgrades, hi-end premiums, bounce back coupons and significant signage through out the amphitheatres.
RAZZLE Promotions and Colors Corp staff assembled and installed all the elements in the Atlanta and Mansfield lounges. All signage, bars, and A/V Carts were designed and produced by our friends at Colors Corp. www.colorscorp.com |
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The Smirnoff Lounge Program’s goal was to increase awareness of their “Twist” line of flavored vodkas. Specialty drinks were concocted and served by stunning models at the newly built & branded bars and drink rails. An interactive audio visual tower was the lounge centerpiece and was constructed from 216 of the brands illuminated, one liter bottles. Tents and permanent structures in 15 Clear Channel and House of Blues concert amphitheatres were transformed into Smirnoff Liberation Lounges by RAZZLE Promotions. The lounge elements were designed by the award winning firm, Purepartner by Design, LLC. www.purepartnerbydesign.com |
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